Sykell is Europe's market leader in open-pool reusable packaging, replacing single-use waste with circular systems that work at retail scale. In Germany, its flagship consumer deployment EINFACH MEHRWEG with REWE Group achieves return rates above 90% across thousands of supermarkets, with several million reuse cycles completed to date. Across Europe and North America, Sykell's asset management platform CIRCULAR ERP orchestrates reusable container pools for ten operators across food service, retail, and B2B logistics. A third product line, PREFILL, will launch in 2026 to bring pre-filled reusables to retail shelves. Recipient of the WorldStar Packaging Award and winner of the Deutsche Nachhaltigkeitspreis, Sykell is building the infrastructure that allows reuse to scale beyond pilots and into everyday consumer behavior.