Toynovo promotes child development, while caring for the planet, with the first circular and collaborative economy model that matches offer and demand of educational and play articles.1) Recirculate: We are the “test drive” for educational needs. You can try things, if you like it, buy it, or simply recirculate it. Schools and families can pay with things they don’t use, or decide to share them with vulnerable communities.2) Design and Develop: After learning from recirculating, we designed and developed Joynovo, a game for storytelling and socio-emotional development that has proven impact on child development. Community: With it´s model, Toynovo builds a more conscious community.