WEF UpLink

Longevity

Scaling global longevity solutions focusing on finance, health and well-being

By 2050, the global population over 60 is projected to more than double to an estimated 2.1 billion. However, increased lifespan doesn't guarantee a better quality of life. Many people, particularly women, may outlive their retirement savings by 8 to 20 years. Additionally, people may spend 50% of their lives in less than good health, with inadequate preventive care. Emphasizing equitable access to health services and prevention strategies will be essential for improving quality of life at all stages.

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Shaping Canada’s Longevity Advantage

A call for integrated and actionable solutions that deliver measurable improvements in the health, financial resilience and social connectedness of Canadians while fostering purpose and opportunity across generations. 

Collaborating for impact

UpLink has partnered with Manulife, a multinational insurance company and financial services provider, and the World Economic Forum’s Centre for Financial and Monetary Systems, to help shape the future of, and investment in, longevity innovation. This three-year partnership will empower innovators to scale global longevity solutions, focusing on finance, health, and well-being. In line with the World Economic Forum’s Longevity Economy Principles, this initiative will address the demographic and financial challenges of global ageing to help more people live longer, healthier, and better lives.

A global ecosystem

UpLink builds innovation ecosystems that help early-stage, purpose-driven entrepreneurs scale solutions for markets and economies vital to a resilient, sustainable and prosperous future. UpLink Ventures operate across regions worldwide.

Partners


Thematic funder

Ecosystem partners

100 Years Lab
Agetech Capital
APG Asset Management
Culture Homes
Endowus
Hong Kong Council of Social Service

IDB Lab

Marsh McLennan

Mercer

Primetime Partners
Stanford Center on Longevity

Swiss Re

The Innovation Foundation
The Project Futurus

VENTURE SPOTLIGHT

Addition Wealth: Making financial expertise more inclusive and accessible

Addition Wealth is a financial wellness company that empowers individuals to make smarter financial decisions and make the most of their money. We partner with companies, including employers and financial institutions, to help individuals navigate personal financial decisions with confidence. Our technology is built on the belief that a hybrid offering is stronger than a digital only or human only experience. We provide access to financial professionals, digital tools, resources, content, and more, all custom-designed to meet our partners’ needs, including white-labeling our technology for clients that want to provide a leading financial wellness experience for their own customers.

App dashboard showing a financial profile panel, a chat prompt, and summary cards with a donut chart, trend line, and KPI tiles.

Past Innovation Challenges

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Innovating for Asia’s Demographic Future

A call for innovative solutions that enable multigenerational financial resilience, equitable healthy ageing and fulfilment across longer multi-stage lives in Asia.

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Prospering in Longevity Challenge

A call for innovative solutions that promote preventative healthcare and financial well-being, enabling people from all generations to thrive and enjoy a financially resilient and long, fulfilling life

Explore solutions and insights

These online classes help older people with tech skills and loneliness
This start-up uses AI to increase access to healthcare in sub-Saharan Africa
This start-up is making financial advice more inclusive and accessible
An Innovator Explains - how technology is helping ageing populations take control of their health

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