Canada’s population is ageing rapidly, with nearly 40% of Canadians now over 50. Longer, more complex lives are creating new challenges, as people balance their own health and financial needs while supporting ageing parents or caring for others. Only 29% of older Canadians feel they can afford to retire, while 43% are at high risk of social isolation.
Led by UpLink and Manulife, in collaboration with the World Economic Forum’s Longevity Economy Initiative, the Shaping Canada’s Longevity Advantage Challenge sought early-stage innovations that promote financial resilience across life stages, healthy ageing, and purpose and social connection. Winners will gain access to a global network of corporates, investors and policymakers to support deployment and scale, as well as UpLink’s global innovation ecosystem.
